We build brands beyond design.
Brandbox is a brand development and production agency specialised in premium beverages and spirits. We work with founders, distilleries and drinks groups to develop, produce and launch brands globally, managing the entire journey from idea to shelf.
Who we are
Brandbox goes beyond design. We build premium beverage and spirits brands that are commercially strong, visually distinctive and ready to scale.
From recipe and packaging to production and market entry, we combine strategy, liquid development and execution to turn ideas into sellable brands.
Founded by Ruben Maduro, Brandbox is built on one core belief: brands that succeed don't just look good. They pour well, price well and perform in retail and hospitality.
Founded by Ruben Maduro.
Ruben Maduro
Founder, Brandbox
Ruben Maduro founded Brandbox on one belief: brands that succeed don't just look good, they pour well, price well and perform in retail and hospitality.
He leads the studio from Amsterdam, where liquid, design and distribution live under one roof, alongside the Spirited Union Distillery.
Where flavour, design and production come together.
A purpose-built distillery and innovation studio in Amsterdam Zuid, the creative and production hub of Brandbox, home to the Spirited Union Distillery.
Capabilities
- Copper pot still for botanical distillation
- 1,000L blending tanks for maceration & infusion
- Pilot bottling line (500-1000ml formats)
- Liquid trials & stability testing lab
- Tasting room & experience centre
Functions
- Product development & pilot runs
- In-house bottling & flavour testing
- Client workshops & brand tastings
From idea to shelf, with control at every stage.
- 01
Project briefing
Scope, objectives, references, liquid inspiration and target pricing.
- 02
De-brief & development plan
Concept proposal, route-to-market, quote and timeline.
- 03
Agreement & kick-off
Final scope, stages and milestones agreed.
- 04
Liquid development
Bench samples, testing, refinement and approval.
- 05
Brand development
Naming, positioning, identity and brand toolkit.
- 06
Product design
Print-ready artwork, primary & secondary packaging, POS.
- 07
Production preparation
Sourcing, compliance and production planning.
- 08
Production & delivery
Blending, bottling, packaging and shipment.
- 2016
- Brand building since
- 50+
- Products developed
- 16
- Countries active
- 3
- Production locations
Trusted by retailers, travel retail and drinks groups.
- Avolta Global Travel Retail (Dufry Group)
- Ahold Delhaize / Gall & Gall
- Jumbo Supermarkten
- Herman Jansen Beverages
- Amsterdam Warehouse Company
- Spec's Wine, Spirits & Finer Foods (USA)
- Headquarters
- Amsterdam, The Netherlands
- Distillery
- Spirited Union Distillery
- Production partners
- Netherlands & USA
- Distribution agency
- Pineapple Drinks Club
Creativity meets production precision.
- 01Authenticity
- 02Craftsmanship
- 03Scalability
- 04Design integrity
Let's build your brand beyond design.
Tell us what you're making, or what you want to make. We'll take it from idea to shelf.
Email the studio