Aruba Ariba

A flavoured rum built with the Aruba Tourism Authority and produced in Amsterdam.

Category: Flavoured Rum / Liqueur
Scope: Development, Design, Distribution
Highlights: In collaboration with the Aruba Tourism AuthorityProduced in AmsterdamListed at Gall & Gall (NL) & Spec's (USA)'Win a Trip to Aruba' activation

Brand, Liquid & Activation

Aruba Ariba is a flavoured rum liqueur developed in collaboration with the Aruba Tourism Authority and produced in Amsterdam. We handled brand, liquid and activation, landing listings at Gall & Gall (NL) and Spec's (USA), launched with a 'Win a Trip to Aruba' campaign.

Close-up of the Aruba Ariba banana infused rum label with gold foil lettering

Aruba Ariba banana rum bottle packshot on a white background

Aruba Ariba rum bottle laydown shot showing the colourful carnival label design

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